Business

Lead Generation through Social Media

Reputation management company reviews is something more companies are looking to monitor. This is because of the fact that you never know just who left you a review and what they said about you. As a business owner, wouldn’t you want to know what your customers think about your product and service?

Reviews are a good way to see just what you are doing right and wrong. When you look at the reviews people are leaving you on social media, you can even reply to them and try to get those unsatisfied customers to come back to you in the future.

Not only can you use social media to get people to return and buy for your company again, but you can use it for lead generation as well. To be clear, leads are potential customers interested in your product and service. They even have provided some kind of information to a company to follow up with them.

The reason why it is important to look at acquiring leads on social media is due to the fact that most decision-makers say they never respond to cold calls. But if you look at the number of people who are ready to have a conversation on social media, it is 76% of buyers.

It is very important for all companies to bring in new leads since it is a key metric to prove the value of all your social media efforts. Also with time, you will be able to identify higher quality leads through advanced targeting. This is the most significant goal companies are looking to get. The ones in second and third place are to get new customers and increasing the quantity of leads respectively.

So now your question might be how do you get more leads? One way is to share links to gated content. Readers interested enough will fill in basic information in exchange for access to that content.

Contests are also another great way to get leads but give away something that has good value to potential customers and not just to anyone. It has to be something they actually would need but still not too general where the whole purpose of the exercise is wasted.

There are a few ways to get people to enter contests on social and one of them is through engaging with your content. Another way is through a landing page but this requires an extra step.